Paul Stobbs (pictured left) has returned to the role of managing director at Attraction World after spending the last two years integrating the attraction specialist’s subsidiary DayOutWithTheKids.

Stobbs first joined Attraction World as managing director when the company was founded in 2006.

Simon Applebaum (pictured right), who had been managing director at Attraction World, has now taken the role of managing director at DayOutWithTheKids.

DayOutWithTheKids attracts more than 27 million visits to its website, which offers family days out, each year.

The brand says it is now ready to grow its profile within the visitor attractions marketplace and “cement its place as one of the UK’s leading family brands”.

Following the change in roles, Paul Stobbs said: “Both Attraction World and DayOutWithTheKids are well positioned to thrive within the rapidly-growing tours and activities space.

“We have ambitious plans for both businesses and are excited about providing our customers with access to an amazing range of products, both in the UK and around the world.”

DayOutWithTheKids has made four other appointments as it bids to expand the business, including a new digital content executive, Dela Lozanova, who has also moved over from Attraction World.