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Merlin to debut Peppa Pig attraction in Shanghai

Merlin Entertainments today confirmed the introduction of its first five Peppa Pig World of Play attractions.

The first attraction will open in Shanghai by the end of the year, while four other sites have been secured in Beijing, Dallas, Michigan and the New York area.

These are planned to be opened before the end of 2019.

The UK theme park firm is today providing further details on its new brands Peppa Pig World of Play, Little BIG City and The Bear Grylls Adventure at an event for analysts led by chief development officer Mark Fisher.

As previously announced, Merlin expects to open The Bear Grylls Adventure in Birmingham and Little BIG City in Beijing later this year.

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