Well-known Mattel childrens’ characters and brands including Thomas and Friends, Fireman Sam, Bob the Builder, Angelina Ballerina and MEGA feature in a new attraction at a theme park in Holland.

The Mattel Play! Sevenum attraction at the De Schatberg resort in the south-east of the country officially opened today as the first permanent attraction of its kind in mainland Europe.

The attraction took more than a year to build and construct and is part of a larger family entertainment area.

Mattel Play! Sevenum is the third location to be opened after attractions in Liverpool and Dubai.

Mattel global live events and attractions senor director Julie Freeland said: “Our brands are known and loved by children around the world and we are delighted to bring this world class attraction to Europe to inspire wonder in the next generation.”