A social media marketing blitz run by Saint Lucia has been voted the best in the Caribbean.
The four-month ‘Let Her Inspire You’ promotion generated 11 million impressions, 20,000 sweepstake entries and created a buzz for the island.
It also raised the destination’s Facebook following by 33% and Instagram by 21%.
The Saint Lucia Tourism Authority instigated the campaign in November 2017 as a direct response to the island being spared from the worst Atlantic hurricane season in Caribbean history to let prospective visitors know it is safe to visit.
The aggressive social media marketing blitz aimed to raise the island’s profile by developing a distinct online presence, while highlighting Saint Lucia as being untouched by the hurricanes.
It also sought to arouse curiosity from prospective visitors and retain the interest of repeat travellers by showcasing the destination’s rich culture.
The promotion aimed to increase awareness of Saint Lucia in Canada, the US and UK through to boost online traffic, social media followers and bookings for this year.
The promotion included 200 unique images and ten campaign videos, a sweepstake and visits by high profile social media influencers to push Saint Lucia and increase the social media following on Facebook and Instagram.
The recognition came at the Caribbean Tourism Organisation’s travel media awards dinner in New York City as part of Caribbean Week.