More than a third of customers booking holidays with Turkey accommodation only specialist Artemis Travel have opted away from traditional seven and 14-night stays.
Chief executive Nigel Harris said the latest figures reveal 35% of bookings made for summer 2009 have been for anything between three and 17 nights as customers increasingly shop around for best the flight prices.
It is believed the trend could become even more amplified as low-cost carriers continue to reveal their summer schedules, giving consumers yet more choice.
Harris said: “At the start of the year, 14-night stays were popular, reflecting the fact that there are less available flights to Turkey in low season.
“Our forward bookings have shown a marked variation in length of stay, however, as low cost carriers introduce their summer schedules, allowing customers and travel agents to ‘mix and match’ flights to find the best deals.”