Travel 2 has partnered with Wendy Wu Tours as it seeks to grow its escorted touring offering to China and Japan.
It is the first time the Asian specialist has sold tours through a wholesaler.
Travel 2 will be able to package up Wendy Wu tours with its existing product, such as cruise.
Wendy Wu will become Travel 2’s preferred partner for tours to Japan and China as a result of the deal, but all of Wendy Wu’s tours will be available to Travel 2, including those to southeast Asia, India and South America.
Managing director B2B tour operations dnata Europe Lisa McAuley said: “Wendy Wu is recognised across our industry as a leading name in Asia – something it has in common with Travel 2.
“Touring is a particular focus for us going forward and Wendy Wu has some exceptional products that really have a ‘wow’ factor. The product on the ground is second to none, so it is a great coup for us to be able to add it to our range. I am sure agents will love being able to offer their clients some truly exceptional packages incorporating these authentic tours.”
John Warr, global sales director, Wendy Wu added: “Travel 2 have an exceptionally strong reputation in the industry and as such are a natural partner for Wendy Wu. We look forward to working closely with the team to expand our reach of holidays across Travel 2’s extensive network of independent agents and are already seeing new bookings coming in.”