Southall Travel will sponsor Sky Sport’s exclusive live coverage of the International Cricket Council’s Twenty20 World Cup in June.
Sales director Jaymin Borkhatria hopes the travel agency will benefit from extensive coverage due to the anticipated popularity of the competition.
Borkhatria said: “This sponsorship is a major investment in building our brand as we continue to expand our business. We expect Sky Sports to have a huge audience.
“Twenty20 is hugely popular and with many international cricket stars taking part I’m sure this tournament will be a classic.”
The competition will see 12 international teams converge on England, with matches taking place at Lord’s and The Brit Oval in London, and Trent Bridge in Nottingham.
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