Qantas has produced a sales guide for agents about its Qantas Explorer fares and will distribute it on a two-month ‘sales blitz’ visiting more than 1,000 UK agents.
The selling tool highlights the airline’s five key gateways to Australia – Perth, Adelaide, Sydney, Brisbane and Melbourne – along with a route map of the airline’s most popular domestic flights, to help agents plan two-week multi‑centre itineraries.
Steph Seymour, Qantas head of sales for the UK and Ireland, said: “We’ve made some significant changes to our international network from London this year, changing our hub to Singapore, with connections from there to Sydney, Perth, Brisbane and Melbourne, as well as our non-stop service from London to Perth.
“We’ve also made connecting at Perth easier, with international and domestic flights connecting at the same terminal. This has reduced connection times, making it easy for customers to transit through Perth.
“We have a sales blitz planned over the next few weeks, which will see the Qantas sales team out on the road. We will be visiting as many agents as possible to share details of our incentive and overall campaign, and will look to visit all of our key agents selling Australia.”
The sales guide will be given out on agency visits and distributed with Travel Weekly next month.
It comes as the airline launches its biggest trade incentive of the year, in conjunction with Tourism Australia, for an agent to win a two-week holiday of their choice to Australia, with business-class Qantas flights and lots of activities.
Tourism Australia has also created a series of videos with Australian stars such as Chris Hemsworth, including a big‑budget spoof of classic film Crocodile Dundee, which will be featured in Travel Weekly’s digital editions over the next eight weeks.
