The operating brand of Intrepid Group has opened an outpost in Bali.
Adventure travel operator Peak DMC estimates the Indonesia office will support more than 2,000 customers for Intrepid Travel, Peregrine Adventures and other partner brands in 2019.
Intrepid Group brands claim a 47% increase in travellers booking on their Indonesian itineraries since 2014.
The new base will enable the company to better develop new trips to relieve pressure on over-visited sites and create economic benefits for local communities.
The new office, located in Sanur, Bali, is the fourth to be opened globally by Peak DMC in the past year and brings the total up to 21.
Nine local office staff have been employed working with more than 20 group leaders.
The company hopes to encourage its clients to consider alternative destinations in Bali and across Indonesia.
Tourism numbers to Indonesia grew by 17% last year, with income worth $12.5 billion.
The Indonesian government is eager to not only attract more tourists, but to disperse them beyond Bali, to lesser-visited destinations such as Lake Toba in North Sumatra and Mount Bromo in East Java.
Intrepid co-founder Geoff Manchester said: “Tourism in Indonesia has had its fair share of ups and downs, but the country has so much to offer that travellers keep coming back.
“The goal of our new business is not just to grow tourism, it’s to grow sustainable tourism.
“Tourism can be a fantastic force for good and we want to ensure that our style of travel creates shared value between us and the local community in-destination. “
Indonesia country manager Chris Hardy added: “When people think of Indonesia, they often think of fly and flop resort holidays in Bali.
“We want to show travellers that there is so much more to Bali and encourage them to discover different destinations within Indonesia. For example, not many people know that Sumatra is actually a better place to see wild orangutans than Borneo.”