Asia specialist China Links Travel has been rebranded as Links Travel & Tours.
The London-based operator offers trips to China, Vietnam, Cambodia, Laos, Myanmar, Japan and South Korea and has recently added Sri Lanka.
The company stressed that it will continue to only work with independent agents.
Owner and founder, Helen Li, said: “The company has expanded considerably over the past ten years, increasing the number of destinations we offer.
“Rather than creating another brand to add to the list of China Links Travel, Japan Links Travel and Vietnam Links Travel, we have decided to house everything under one name, so I am excited to introduce you to Links Travel & Tours.
“Everything will continue as before, with the same levels of service and attention to detail.
“I am still the owner the owner, and our UK sales manager Charlie Cooper is still here as the main point of contact for travel agents, who should be receiving copies of the new Links Travel & Tours brochure for 2019-20, featuring Sri Lanka for the first time, over the coming week.”
An early booking discount of £100 per person is being offered to coincide with the publication of the new brochure.
Other events and incentives are to be announced over the coming months to mark the change.