Super budget chain easyHotel is to open a £7.6 million property in Blackpool.
The company plans to develop a purpose-built 103-room hotel on the resort’s promenade, subject to receiving planning permission.
The hotel is expected to open in the 2020-21 financial year.
The total forecast cost of acquisition of a 999-year lease of the Blackpool site and construction is £7.6 million, the company said.
The plan follows the company opening three owned hotels in Leeds, Sheffield and Barcelona as well as two franchised hotels in Reading and Belfast.
This takes the total number of owned rooms open to 1,130 with a further 1,938 franchise rooms now open.
All five hotels are trading strongly and in line with management expectations, according to easyHotel.
Chief executive Guy Parsons said: “The five hotels that we have recently opened have traded strongly from day one and we are delighted with the positive customer reaction to our stylish new brand format.
“I am also pleased to announce our intention to open an easyHotel in Blackpool, Britain’s most famous seaside resort.
“Blackpool is a prosperous and lively city and is hugely popular with UK and international visitors.
“Once open, easyHotel will make a major contribution to the local hospitality trade.
“Our super-budget offer will enable visitors to have affordable, comfortable, stylish accommodation at the heart of Britain’s seaside culture and keep money in their purses and wallets to spend on local attractions.”