The Family Holiday Association has launched a new strategy and umbrella campaign with the goal of doubling the number of families offered a break each year by the end of 2020.
The two-year Together campaign includes new initiatives, such as Adopt a Caravan – which invites people to fund one of the charity’s owned caravans.
As part of the new strategy, the charity is looking to grow the number of donated accommodation, attraction and travel tickets they receive to UK destinations.
Angie Watson, head of fundraising and communications, said: “Summer sunshine at the beach… exploring somewhere new… a simple few days away with the ones you love… we all know how much happier a break can make us feel. But what if you’ve never had this opportunity?
“Many families are trapped in terrible situations, and they desperately need our help. They need a reason to smile. That’s why we’ve set ourselves the goal of doubling the number of families offered a break annually by the end of 2020.
“It’s ambitious, but by working together with colleagues in the travel and tourism industry we can reach our target and change even more lives. Together, we can help families find sunshine through the rain.”
Founded in 1975, the Family Holiday Association provides short-breaks and day trips for families struggling daily with issues such as severe and long-term illness, bereavement, mental health issues, disability and domestic violence.
John Kinnear, head of programmes, added: “We already work with over 100 companies and organisations in travel and tourism, ranging from destination management organisations to travel agents to attraction and accommodation owners big and small. What they have in common is an understanding that for the families we help, their contribution is priceless.”
The charity’s new strategy has been put together with the help of the National Council for Voluntary Organisations (NCVO).