World Travel Market (WTM) has opened up its database of delegates to all exhibitors for the first time.
If exhibitors invite 50% more of their invitee allocation before the deadline on September 14, they will have access to My Invitations, enabling them to see who has been invited by other exhibitors on the first day (Monday November 9).
The database allows exhibitors to engage with pre-registered participants from September 28. Previously exhibitors could only communicate with the people they had invited.
Following exhibitor and participant feedback, the deadline for exhibitor invitation submissions has been extended by four weeks to September 14.
WTM chairman Fiona Jeffery said: “The invitation submission extension will allow exhibitors to invite even more of their key business contacts, giving them more time and greater flexibility when deciding who to invite to attend WTM on the Monday.”
A new admission policy, introduced last year, led to an overall increase in visitor numbers with 49,963 participants attending the event – a 4% increase on 2007.
WTM exhibition director Craig Moyes said: “Last year, the new admission policy created more flexibility for participants over which days of WTM to attend.
“The policy underpins the value of WTM as a four-day trade-only forum for the travel and tourism industry, and reinforces the significance of delivering buyers to exhibitors, while also delivering a comprehensive seminar conference and event programme to all WTM delegates.”
More on WTM 2009
- Visit wtmlondon.com
- Connect with organisers, visitors and exhibitors in the WTM travelhub group
The admission policy
Monday November 9: WTM open to all exhibitors, exhibitor invitees, ministers and press
Tuesday November 10: Conference, seminar and event programme opens. Exhibition and conference, seminar and event programme open to all exhibitors, Meridian Club members, travel trade professionals, exhibitor invitees, ministers and press.
Wednesday November 11 and Thursday November 12: Exhibition and conference, seminar and event programme open to all exhibitors, Meridian Club members, travel trade professionals, exhibitor invitees, ministers, press and students (university and second year college students only).