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Party Hard Travel aims to capitalise on demise of Club 18-30

Party Hard Travel is seeking to capitalise on the closure of Club 18-30 by owner Thomas Cook with expansion for 2019.

The aim follows claimed triple-digit growth for the third year in succession.

The company handled more than 11,000 holidaymakers over the summer in seven resorts as it championed “service over sales”.

The Travel Network Group member is now adding staff in the UK and overseas ahead of next year as it seeks to become the ‘go-to’ youth holiday brand .

A push towards the market leading position will “no doubt be bolstered by the final demise of Club 18-30,” the company said.

A recruitment campaign led by head of overseas Jodie Pilgrim is already underway as part of plans to double the resort-based team to 30 for summer 2019.

At the same time, UK-based numbers have risen from five to eight full-time staff.

The three new full time staff members were all recruited from the 2018 cohort of resort hosts.

Head of sales and marketing and co-founder Nathan Cable said: “Our big USP has always been our events. The events packages we’ve had in resort for 2018 have been incredible, and we’ve included them for free with every holiday booking.

“We’ve given our resort team targets based on reviews so they’ve been focused mainly on customer service. The results speak for themselves with near world class net promoter scores.”

The new staff members are recent graduates and former resort hosts Luke Harris, Alex Dudeney and Lana Eardley.

“They are a motivated, enthusiastic and customer-service driven bunch who will help us in our drive to become the market leader in the party travel sector over the next 12 months,” said Cable.

Eardley added: “The resort team are the people who make sure our customers have the best week of their lives.

“Working as a resort host is a hugely responsible position, it means long days, knowing how to think on your feet and being able to deliver consistently strong experience.

“We’re moving away from old fashioned ideas of party travel reps. With Club 18-30 leaving the market, we feel this gives us a huge opportunity to become the go to brand for this generation.”

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