Cosmos is offering free cancellation cover for all holidays in its Summer Holidays 2010 programme.
The cancellation cover will not only apply to all breaks departing from April 1 to October 31 next year in the summer programme, but is also being rolled out across all the operator’s other summer 2010 Cosmos products.
The offer is being introduced as the global economy continues to suffer, with some agents even refusing to rack summer 2010 brochures in a bid to generate more cash now.
Mainstream products managing director Stuart Jackson said: “We believe we are the first of any mainstream operators to offer free cancellation cover.
“This is obviously going further than the free redundancy [refunds] being offered by other operators, and will give our customers even more peace of mind when booking, as it includes a whole range of other circumstances in which you would find it necessary to cancel a holiday.
“Agents will find all the necessary terms and conditions on viewdata or our website.”
Cosmos is further dealing with the economic downturn by adding 12 resorts and 20 properties to its summer 2010 all-inclusive brochure, which is becoming increasingly popular with budget-conscious customers.
The operator is also offering flexi-stay breaks in the properties for the first time, allowing customers to book durations of three nights or more.
Product manager Gemma Carroll said: “In recent months, the economic climate has dictated that holidaymakers want to budget for their holiday in advance, and this has resulted in a marked increase in sales for our all-inclusive programme.
“As Cosmos is now a trade-only brand, we believe we are giving agents the best all-inclusive programme to sell to their customers, enabling them to increase their commission earning potential in this expanding market.”
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