Hearst, the publisher behind 24 magazines including Cosmopolitan, Elle and Esquire, has been named the new consumer media partner for the Globe Travel Awards.
The three-year partnership with Travel Weekly starts with the 2019 ceremony at Grosvenor House in Park Lane, London, on January 17.
The Globes, now in its 42nd year, is the biggest awards ceremony in the industry, with the best travel companies honoured in awards voted for by consumers and travel agents.
Sharon Douglas, chief brand officer for lifestyle brands at Hearst UK, said the partnership was a “commitment” to the travel content it writes for its four million monthly magazine readers, 17 million unique digital readers and 22 million social media followers.
“We listened to our consumers,” she said. “They told us their lives were changing, and travel is an intrinsic part of it. We needed to reflect this. Over the past two years, we have repositioned travel from a nice-to-have element of our content to a must-have, and our readers can’t get enough of it.
“We want to demonstrate our commitment to your industry – to get to know you, to share your challenges and opportunities and to help wherever we can – all while having some fun on the night.
“So here’s to a great evening and an even greater 2019.”
Lucy Huxley, Travel Weekly editor-in-chief, added: “I am delighted to have this fantastic new partnership with such an established publisher, and am looking forward to making the Globes 2019 another amazing event celebrating the best of the travel industry.”