Qatar has launched its first global destination marketing campaign, to highlight the “authentic and bespoke experiences” offered in the Arabian Gulf country.
Using the tagline ‘Qatar. Qurated For You’, the initiative will be promoted in 15 existing and targeted priority markets.
The campaign’s launch follows the creation of the Qatar National Tourism Council (QNTC), previously known as Qatar Tourism Authority.
A statement from the QNTC said: “The new governance structure paves the way for the implementation of key initiatives across the public and private sectors to develop solid tourism infrastructure and deliver exceptional visitor experiences.”
Rashed AlQurese, chief marketing and promotion officer at QNTC, said: “Qurated is more than an advertising campaign: we’ve closely examined what Qatar offers as a destination to bring into sharp focus the essence of the Qatar experience, and how it can be tailored to each of our visitor segments.
“We look forward to bringing the spirit of Qurated to life, on people’s television screens, in airports around the world, and eventually here in Qatar where the world is welcomed to experience our authentic heritage and forward-looking vision.”
QNTC is partnering with websites such as Booking.com, TripAdvisor and Lonely Planet to attract potential visitors with the campaign.
‘Qurated’ will also be seen on print, TV and digital platforms in eight different languages, and global television networks such as Sky TV, CNN International and Al Jazeera.
Its location in the Middle East means Qatar is on average six or seven hours away from key international travel hubs.
It is increasingly popular as a stopover destination and the country’s cruise tourism industry is also steadily growing.