British Airways has started the first year-round service from Gatwick to Palma.
Winter flights run three times a week on Tuesdays, Fridays and Sundays until March 29 when the summer schedule starts with an increased frequency.
The launch reinforces the Palma tourism board’s objective to position the Majorcan capital as a desirable year-round city break destination and to increase visitor numbers during a quieter time of the year.
Flight prices start at £25 each way based on travel in December.
Pedro Homar, general director of tourism promotion body Palma 365, said: “We are committed to offering tourists the best experience possible when visiting Palma and it is important to us that we showcase the rich culture and history Palma has to offer-year round.
“By increasing connectivity from the UK during the low season, the launch of the new British Airways winter service from Gatwick to Palma is a step in the right direction for us to accomplish our long-term objective of increasing visitation during the low season and creating a more sustainable tourism model, which benefits both locals and visitors alike.
“We are delighted with the launch of the new flights and will continue to work closely with our partners such as British Airways to promote the authentic side of Palma and to position the city as a leading year-round tourist destination.”