MSC Cruises’ Irish head of sales Rebecca Kelly has been poached by Princess Cruises in the newly-created position of senior sales manager for Ireland.

Kelly, who was promoted by MSC in May after ten years with the European line, will start with Princess on March 18.

Based in Dublin, she will report to Rachel Poultney, Princess Cruises’ UK and Europe sales director, as the line expands its presence in Ireland after claiming a record 12 months of year-on-year growth.

Kelly will be responsible for managing and developing the commercial relationships with the Irish travel trade, and delivering further growth of Princess’ trade business through enhanced agent training and engagement, according to the company.

Poultney said: “We are so excited to have Rebecca join the team – we’ve had a storming year in Ireland with huge potential for further growth.

“Now that we have Rebecca on board we’re confident the success of Princess Cruises in Ireland will continue into 2019 and beyond.”

Kelly added: “I am delighted to be joining such a fantastic brand as senior sales manager.

“This a huge opportunity, not only for me, but also the travel agents of Ireland as Princess Cruises grows in the Irish market.

“I am very much ready for this new challenge and looking forward to getting out there with my Princess cap on.”