The head of South African Tourism has joined the advisory board of the United Nations World Tourism Organisation’s (UNWTO) QUEST programme.

CEO Sisa Ntshona will join private and public sector leaders from around the world.

UNWTO.QUEST is designed to enhance governance, planning and management in destination management organisations.

The organisation will support DMOs to strengthen the three main key performance areas in destination management – strategic leadership, effective execution and efficient governance.

Ntshona said: “As we know, tourism has many impacts on many fronts. Tourism changes and improves lives, and I look forward to sharing my ideas and contributing positively to the global tourism industry.”