SWISS Travel Service is targeting the family market in its new 2000 programme as part of a drive to attract a younger clientele to Switzerland.
Farmhouses are typical locations for families and it has increased these from eight to 14 and has access to a further 250 properties in its lakes and mountains brochure.
The operator is hoping to increase the number of families from the 80 who booked in 1999 to around 500 over 2000.
Brand manager Tony Schulz said:”It is ambitious, but in 1999 we could not fulfil demand as we did not have access to the 250 non-brochured farmhouses we have for next year.
“Switzerland usually attracts the over-50s market and we need to start targeting the younger generation.”
A city break to Interlaken has also been added, which is one of the programme’s most popular longer-duration holiday centres.
“We are now seeing demand for shorter breaks,” said Schulz.
Prices have been held at 1999 levels, further reflecting the growing value in Switzerland.
“After years of being perceived as too expensive, customers feel Switzerland is competing on price with other European destinations,” added Schulz.
Prices start at £399 for a five-day mini tour of central Switzerland.