VIRGIN Group chairman Richard Branson will be highlighting his private island, Neckar, at this year’s World Travel Market.
Virgin Hotels is one of nine hotel groups to have their own stand at the event for the first time this year.
Virgin will use WTMto launch its new brand, The Private Collection, listing exclusive hotels and resorts around the world, including Branson’s own Neckar Island in the British Virgin Islands.
Hotel companies which have been long-term exhibitors at WTM are also planning to use the show as the launch pad for new developments.
Grand Heritage Hotels which own 87 properties around the world will launch a specialist conference and incentive-planning division at the show.
The new UK-based division will offer clients a complete planning service for conference and incentive trips, organising everything from room hire to car hire.
Hyatt Hotels and Resorts also has two new properties that it is planning to promote at WTM.
The Hyatt Regency St Lucia is due to open this autumn, and the Hyatt Regency Lake Las Vegas should open within a year.
Pan Pacific Hotels and Resorts will introduce its new Pan Pacific Sutera Harbour Hotel in Kota Kinabalu on the island of Borneo as a new destination for large conferences.