The European operator behind bedbank Youtravel has unveiled a new brand of beach resort hotels, called Club Sei.

FTI Group-owned Meeting Point Hotels will rebrand three existing hotels as Club Sei Lanzarote; Club Sei Belek, on the Turkish Riviera; and Club Sei Marmaris on the Aegean coast of Turkey.

The all-inclusive properties will open over the course of 2019 and 2020 and UK agents will be able to sell the resorts via Youtravel, which is also part of FTI Group.

Roula Jouny (pictured), chief executive of Meeting Point Hotels and managing director of FTI Group, said the new brand aims to attract a “young vibrant crowd that is looking for a resort experience”.

The 281-room Club Sei Marmaris includes a pool, private beach and jetties, a spa and several water-based activities.

The 772-room Club Sei Belek features 11 swimming pools, water slides and a private beach.

Details of Club Sei Lanzarote are expected to be released at a later date.

Founded by FTI Group in September 2015, Meeting Point Hotels is an international hospitality company with five brands and more than 70 properties.

Its portfolio includes Labranda Hotels & Resorts; Design Plus Hotels; Kairaba Hotels & Resorts; Lemon & Soul hotels and now Club Sei.

They are in summer-sun destinations, on or close to beaches.

More:Youtravel parent expands its hotel portfolio of brands