Travel Counsellors has smashed its all-time sales record, breaking through the £5 million barrier on Thursday.
January 31 saw the highest figure achieved in a single day with £5.1 million in sales.
This came as the company reported a 15% rise in sales in January over the same peak month last year.
The company achieved global sales of £82 million. Six out of ten of the firm’s top sales days were achieved in January.
Travel Counsellors also saw record levels of bookings through its in-house Phenix booking platform, with £2.2 million in sales on January 31 alone, while bookings made through the company’s directly contacted hotels increased by 10%.
The company saw a 40% increase in Travel Counsellor business owners booking in-house packages. As a result, 307 Travel Counsellors celebrated their best ever sales month in January.
Travel Counsellors were supported by a sales incentive that saw top-selling agents win prizes worth a total of £50,000, including fam trips to the Seychelles, Iceland and the Caribbean.
Corporate travel arm, Travel Counsellors for Business, saw a 65% increase in sales on the previous month to £15.2million, an 11% rise on the same period last year.
Travel Counsellors CEO Steve Byrne, said: “ We are pleased with the record breaking results in January which is down to the hard work, commitment and care shown by our travel counsellors and support colleagues across the globe.
“We are committed to building a community and platform that enables our travel counsellor business owners to realise their full potential and ultimately be the very best they can be.
“I am pleased that in January as always, that community, which spans seven countries and no matter the time zone, is always there for our customers and each other, has helped so many Travel Counsellors scale their business further and do amazing things for their customers.
“People are still looking to travel this year but our sales prove they want a positive booking experience from a trusted travel advisor who takes the time to get to know them personally, and who genuinely cares about getting every detail right. It’s a great start to the year for Travel Counsellors, and we’ll continue to ensure that we are supporting the growth of our Travel Counsellors businesses by focussing on creating great customer experiences, championing a company community that’s always there for each other, and by putting people and technology at the heart of everything we do.”
Travel Counsellors hit the £600 million annual sales mark in October last year, which followed a secondary buyout from Private Equity company Vitruvian Partners in June.
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