Jet2holidays has launched a series of TV ads for its Indulgent Escapes brand for the first time.

The 30-second videos target couples, honeymooners and holidaymakers looking for ‘pure luxury’, and go live this weekend on ITV and Channel 4 as well as Jet2’s video on demand (VOD) channels.

They show couples enjoying different aspects of their holiday, from relaxing by the pool, to enjoying a Michelin-star meal overlooking stunning scenery.

The ads were filmed at five star hotels featured in Jet2holidays’ Indulgent Escapes range in Portugal’s Algarve – Conrad Algarve, Epic Sana, and Pine Cliffs Hotel A Luxury Collection Resort.

Destinations in the Indulgent Escapes brand also include the Canary Islands, Madeira, the Balearic Islands, mainland Spain, Croatia, Greece, Cyprus, Turkey, Italy and Malta.

Steve Heapy, chief execuitive of and Jet2holidays, said: “Our fantastic Indulgent Escapes collection makes us the UK’s largest European luxury tour operator, so we are proud to present these brand new adverts.

“They have been designed to showcase the luxurious holidays that we offer, showing off the service, décor, and attention to detail that make our Indulgent Escapes the final word in luxury holidaying.”