Elegant Resorts has appointed ITC’s national relationships manager Jon Hardcastle as head of agency sales.
Hardcastle has 24 years of experience in the industry, and started as a travel agent before moving to tour operators such as Gold Medal, where he became head of he Pure Luxury brand.
He joined luxury operator Inspiring Travel Company (ITC) in 2012, as national relationship manager.
In his new role, Hardcastle will be responsible for driving the growth of agent trade business at Elegant.
Managing director Lisa Fitzell said: “We are thrilled that Jon is joining the Elegant Resorts family at such an exciting time for the business. It’s perfect timing, as a key component of our strategy is to expand and develop our trade business for 2019 and beyond.
“By bringing Jon on board into this new role, we are underpinning our commitment to the trade, which will also be demonstrated via our new white label marketing strategy, incentives, fam trips and luxury events throughout the year. We are also launching three brand new brochures; Beach + Beyond, Family Adventures and Luxury by Design, which will all be available to agents.”