Rules requiring female cabin crew working for Vrgin Atlantic to wear make-up are being relaxed.

Staff who do wish to wear cosmetics including lipstick and foundation are encouraged to do so within the company’s existing palette of colours, as set out in official guidelines.

The new make-up edict also extends to ground staff.

Trousers are available as an option for all women and will now be provided as standard when joining the airline.

Executive vice president of customer, Mark Anderson, told the HuffPost: “We have been listening to the views of our people and as a result have announced some changes to our styling and grooming policy that support this.

“Not only do the new guidelines offer an increased level of comfort, they also provide our team with more choice on they want to express themselves at work. Helping people to be themselves is core to our desire to be the most loved travel company.”

He added: “Our world-famous red uniform is something all of us at Virgin Atlantic are incredibly proud of. As an airline, we have always stood out from the crowd and done things differently to the rest of the industry.

“We want our uniform to truly reflect who we are as individuals while maintaining that famous Virgin Atlantic style.”