Travel marketing firm Accord has announced Mark Lewsey as its new head of marketing.
Lewsey has worked in the travel, leisure and hospitality industry for more than 30 years, most recently as director of marketing for luxury five-star hotels ME London, Corinthia Hotel London and Hotel Café Royal. Prior to that he held a variety of roles in the cruise, tour operating, technology and airline sectors.
In the newly-created role he will be responsible for expanding Accord’s programme of marketing projects within its specialist sectors in travel, tourism, charity, over-50s and recruitment marketing.
He said: “I am thrilled to be joining Accord during such an exciting time of transition, growth and new opportunity. I look forward to leveraging my 24 years’ marketing experience in the travel and tourism sector to devise and deliver an innovative communications strategy that will firmly position Accord as a proudly independent, award-winning agency.”
Accord chief executive Sally Winfield said: “After celebrating 30 incredible years in the travel marketing sector last year, we are aiming to build on this success and ensure that 2019 is Accord’s most successful year to date. Mark brings with him an impressive level of marketing expertise, a wealth of new ideas and – most importantly – a real determination for driving success across all facets of our business. His appointment signals the start of a new and exciting era for our agency and we are delighted to welcome him to team Accord.”
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