PPHE Hotel Group has won planning approval for a new art’otel in the Hoxton area of London.

The property will have 343 rooms and suites over 17 floors as part of a mixed-use scheme over 27 storeys.

The remaining five floors will include a gym, swimming pool and wellness facilities, as well as art gallery space with an auditorium and event space on the 24th floor with views across London.

The interior design of the art’otel will be inspired by an unnamed “signature artist”, whose original works will be displayed.

The hotel, on the border of Shoreditch and Hoxton, will offer restaurants and bars including a rooftop lounge.

Work on the site will start this month with the property expected to open in 2023 following the green light being given by Hackney Council.

PPHE Hotel Group CEO Boris Ivesha said: “We are delighted to have received planning consent for our improved and final scheme to develop the art’otel london hoxton site into a 27-floor property.

“We have huge aspirations for our wholly-owned art’otel brand at a global level and with developments in progress in London’s Hoxton and Battersea Power Station areas along with the recently announced New York City development we believe we can create further value for shareholders and enhance the overall guest experience.

“Since first listing in 2007, PPHE Hotel Group has significantly grown the business and has a proven track record of successful property development and creating value throughout the hospitality real estate supply chain.”
tw3