WTM chairman Fiona Jeffery is urging travel companies to support an appeal to deliver clean water to those hit by the Haiti earthquake.

Jeffery is founder and chairman of clean water charity Just a Drop, which has launched a Just Help Haiti appeal in the aftermath of the disaster.

“Whether it is for business or pleasure the very nature of the travel and tourism industry is that it brings people together from across the world,” Jeffery said.

“We must face up to the enormous challenges in Haiti and as an industry should rally together and lend our support to its people.”

She added: “With all disasters of this kind, water shortage is a major problem and fresh supplies are being urgently dispatched to the island.

“But once immediate needs are met, it is vital that support is ongoing so that the recovery process is sustained. That means rebuilding the water and sanitation infrastructure.

“Just a Drop’s Just Help Haiti appeal to the travel and tourism industry is a small part of a global response to this world disaster. But clean, fresh water is a life-giving commodity and the charity has a vital role to play.

“I urge everyone to lend their support because every little bit adds up to making a huge difference.”