Kuoni has released its first dedicated Israel & Jordan brochure.
The launch is backed by a joint marketing programme with the Israel Ministry of Tourism, and agents will receive destination training and have the chance to go on fam trips by making bookings.
A new section on Kuoni’s website will feature details of all the hotels, resorts and tours featured in the two countries.
Angelo D’Avino, product and purchasing manager, said: “I’ve spent time in both Israel and Jordan recently and personally selected a small number of high-end hotels and experiences which blend city breaks with some of the most stunning historical sites in the world. Israel and Jordan have some excellent beach resorts and we want to capitalise on the premium winter-sun market.”
The new brochure features 22 resorts, and two new small-group tours have been put together.
D’Avino added: “There is growing demand for these destinations, so we’ll be working closely with our partners to create a training and marketing programme for the year ahead.”
More: Kuoni focuses on Israel and families in new brochures
