A tour operator is hoping to increase its trade sales after completing a management buyout set in motion by the collapse of Allbury Travel Group in December.
Enable Holidays managing director Lynne Kirby said she is now the owner of the specialist operator for people with limited mobility, having acquired Allbury’s stake in the business for an undisclosed sum.
She is hoping to set up new trade deals with consortia and introduce agent incentives as she seeks to increase business for the operator, which already has already commercial deals with Thomas Cook, the Global Travel Group and Complete Travel World.
Kirby added: “The programme is not an easy sell, the perception is that it can be targeted at anyone in a wheelchair, but people in wheelchairs have different levels of disability and different needs.”
She said to ensure the specific needs of each customer are met, the operator’s staff have personally performed their own 150-point accessibility audits of each of the 200 properties featured in the programme.
The operator also guarantees adapted rooms upon confirmation of a booking at the resorts it features in the Mediterranean, the Canary Islands, Egypt and Florida.