An increased focus on global group travel initiatives is being made by sightseeing specialist Big Bus Tours as revenue through the sector topped $2 million.

The company, which operates open top bus tours in 23 cities in Europe, the Middle East, Asia, Australia and the US, offers group rates for 20 passengers or more, as well as private hires and charter pricing.

Group partners include ATI, Allied TPro, Meeting Point North Americas and Travalco.

Global head of sales Gisel Vidals said: “The group travel segment has become a key area of focus specifically for the Middle East region, allowing us to develop stronger relationships with existing partners and developing new ones within this arena.

“In the last few years we have focused on developing a more layered global approach with our FIT partnerships, we are looking to do the same in the group travel segment.”

“Whether its simple transfer or unique tour through the amazing leading cities we operator in, our local teams are ready to support our partners in creating unforgettable experiences to their group clientele.”