PANORAMA has launched its first dedicated winter programme to Morocco to give the destination more exposure after two years of growth.
It features the resorts of Marrakech, Agadir, Taroudant and, new for 2000, Ouarzazate and the coastal resort of Essaouira.
The operator is looking for 15% growth.
Sales and marketing director Martin Young said the product was previously featured in its winter sun programme. “Morocco has proved to be a popular destination and we wanted to give it more prominence,” he said.
The destination has benefited from a string of films, including Hideous Kinky, and the current taste for Moorish furniture and cuisine, added Young.
Panorama has added three hotels in Agadir, two in Marrakech and one in Ouarzazate and Essaouira.
Also new to the programme is the four-day Saharan Adventure Safari which takes in Ouarzazate, Taliouine, Zagora, Tinfou, Marrakech and Agadir.
Prices start at £219 per person for seven nights’ self-catering to Agadir.
The operator has also launched its 2000 Cuba programme featuring holidays to Cuba and Varadero.
In the capital, the four-star Sevilla is new along with the five-star Parque Central and Melia Habana while in Varadero the all-inclusive hotel Sol Club Coral has been introduced.
Prices start from £499 for seven nights at the Hotel International in Varadero.
Young said other resorts on the island have been considered but were not yet of sufficient standard.
“We feel comfortable with our existing destinations for the time being,” he added.
New excursions include sailing to the island of Cayo Blanco, a jet bike tour in the Mangroves and a submarine dive.
Meanwhile, agents can earn a free ski holiday next March if they make 10 ski bookings before November 30.