Beverly Nicholson-Doty will become the new chief executive of Saint Lucia Tourism Authority from July 1.

She has more than 30 years of leadership experience in the tourism industry and most recently served as tourism commissioner at the US Virgin Islands Department of Tourism from 2007 to 2018.

In that role, she developed the Ports of the Virgin Islands brand, boosted the destination’s profile in the meetings and incentives (MICE) market, and helped the islands see double-digit airline capacity growth over a 10-year period.

In her new role, she will work closely with agencies, institutions and individuals in the public and private sectors of Saint Lucia at home and abroad.

She replaces acting chief executive Tiffany Howard whose contract had come to an end.

Nicholson-Doty said: “Our team at the Saint Lucia Tourism Authority will be focused on developing and implementing a strong strategic plan aimed at increasing market share, and even more importantly, increasing visitor spend for maximum return on investment.”

Nicholas John, chairman of the board at the Saint Lucia Tourism Authority, added: “We welcome Mrs Nicholson-Doty to the organisation and look forward to the strategic leadership that she will provide implementing and developing our sustainable tourism growth strategy.”

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