Tui has launched a nation-wide search to find middle-aged adventurers to take part in a documentary-style film shoot.
‘The Travel Diaries’ follows research by the travel group which found many feel misrepresented by brands in advertising.
The study was commissioned by Tui as part of an on-going programme to fully understand its customer base.
Tui is searching for a couple, friends and a solo traveller over the age of 50 to take part in an action-filled tour of South Africa.
A spokesman said: “We’re looking for the next Michael Palin – an adventurous personality who is curious and comfortable on camera.
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“They don’t need to be film experts, this isn’t about making a movie.
“We want them to record their real, authentic experiences.”
To apply visit facebook.com/TUIUnitedKingdom