Youth travel firm Party Hard Travel plans to boost sales through the trade with two new initiatives.

The operator has secured a deal to make its events packages available via Attraction World for this summer. 

An agency platform, which will enable retailers to book party travel packages, is planned for completion by October 2020. 

News of the new trade initiatives follow what is claimed to be Party Hard Travel’s most successful summer season to date.

Co-founder and Co-CEO Nathan Cable said: “Attraction World are one of the big names in ticket sales, and working with them on selling our events packages is a positive move for us and for party loving travellers.

“It’s our aim to hit the 20,000 passengers marker this summer, and our deal with Attraction World can help us to meet this objective through the late market.” 

He added: “For 2020, a big focus will be developing awareness with the trade.

“Since 2014 when we started Party Hard Travel as fresh faced graduates, we’ve honed our events packages to what we believe to be the best in the industry.

“Now is the time to take our events packages and share them with the even wider audience that the trade can offer.”

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