A double-digit percentage increase in late booking room night sales for the Balearic islands as been reported by Hotelbeds.
The bedbank has seen more than 30% growth in the last eight weeks over last summer.
The strong growth “contrasts with a season of lower demand and average rates” for this summer when compared to previous years in the Balearics.
The recent upturn demonstrates the “great value” that Hotelbeds offers to hoteliers by making available its distribution network of 60,000 B2B travel trade clients “in a period of low occupancy”.
Although the main source market for the company is the UK, followed by Spain, the German market has registered an increase of more than 50% year-on-year.
Hotelbeds’ Balearics contracting director Marina Perez Zanutel said: “Although the general occupancy rate this summer seems to be low in many Balearic hotels, and the revpar [revenue per available room] average has decreased, the increase in our reservations proves the value we bring to hoteliers, offering them more reservations where and when they need them most.
“In fact, out platform now has five times more availability in August than last year, which demonstrates the great contracting work our local team is doing.
“Additionally, we are increasing market share in an environment of complicated demand and strong competition from destinations such as Turkey, Greece, Tunisia or Egypt. Our preferred agreements help us meet the strong demand for our distribution channel.”
Currently Hotelbeds is registering advanced sales for 2020, especially from traditional source markets such as the UK and Germany.
The company is focusing its efforts on contracting more accommodation to support hoteliers on the islands to fill their rooms for next year.
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