Kuoni pushes special offers in autumn booking campaign

Time-limited upgrades and exclusive discounts have been secured by Kuoni in a bid to boost demand for 2020 holidays.

An autumn marketing campaign called The Cut showcases special offers on premium beach breaks, safaris, escorted group trips and independent tours.

Upgrades to pool villas and flights, free hot air balloon flights and credit for spa treatments are among the offers on a range of worldwide holidays to encourage booking by October 14.

The month-long promotional push will include consumer advertising in national media, point of sale promotions, outdoor posters, window displays and trade support.

Marketing director Dean Harvey said: “The Kuoni Cut is all about exclusive offers which we’ve negotiated in partnership with some of our most valued hotel and airline partners, which give people reasons to book with us.

“We know our customers are motivated by added value, which is why it’s about more than just money-off holidays.

“After January, autumn is one of our most important booking periods in the calendar, so we wanted to invest in something inspiring and high profile which is full of enticing and motivating offers.”



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