Abta launches ads to counter Brexit travel fears

A consumer advertising campaign is being launched today by Abta to counter fears over post-Brexit travel to the European Union.

The association will be pushing its latest Brexit advice with adverts on radio stations Heart and Classic FM and on Facebook, highlighting that flights, ferries and trains will still operate even in the event of a no-deal exit on October 31. 

The adverts will appear from today (Tuesday) until September 26 with an expected reach of more than five million people.

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The campaign addresses questions the travelling public and businesses may have about how Brexit could affect their ability to visit the EU and follows confirmation that flights between the UK and EU will be unaffected until at least October 2020. 

As part of the campaign Abta is actively highlighting that October is a good time of the year to take a break, with warm weather in many destinations and fewer crowds.

Abta chief executive Mark Tanzer said: “We want to help the public feel confident about booking holidays and travel arrangements, especially over the important half-term period.

“As the government information campaign ‘Get Ready for Brexit’ ramps up too, people will realise how they may be affected, raising potential questions about passport validity, healthcare provision, driving permits and taking your pets abroad.

 “There will still be many twists and turns in the political process between now and the 31 October so our advice to businesses remains to prepare for a no-deal exit because it still might happen.”


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