Royal Caribbean International has launched a raft of agent initiatives and designed a new training platform to celebrate five years of its trade incentive scheme, Club Rewards.

Following feedback from agents the line has designed a new platform which uses artificial intelligence to help agents engage as they learn.

The platform – called Learn Everything About Royal Now (LEARN) – can be tailored to each agent’s learning style and habits and will launch next month.

Three bite-sized modules, We Are Royal; Allure of the Seas; and Perfect Day at CocoCay, will be available on the LEARN platform.

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Agent members sailing on Allure of the Seas in Europe and Caribbean cruises lasting seven nights or more on a personal holiday, will be rewarded with double the amount of spending money than previously.

Blue members will now receive £200 and Gold members will get £400 to spend on board. Platinum members will earn £600 to spend on their own holiday.

The money is added to the members’ Club Rewards accounts and then transferred to their Mastercards.

The line hosted 80 agents at its second Club Rewards birthday event at Stapleford Park in Leicestershire on Thursday (September 26).

Royal has also pledged to match agents’ charity donations to the Family Holiday Association, Southampton’s Children Hospital and WWF which are made through Club Rewards.

The incentive is due to launch later this year.

Associate vice president and managing director Ben Bouldin told agents at the event that everyone in the room will go to the line’s private island Perfect Day at CoCoCay and said the next location in the private island portfolio would be “different in concept but just as exciting”.


Martin Mackinnon, the line’s UK & Ireland sales director, said: “Club Rewards’ birthday marks an incredible milestone for the brand and our commitment to our invaluable trade partners.

“It wouldn’t be fit to celebrate without our agent partners present – the success of the rewards programme is down to their enthusiasm, engagement and feedback.

“We are constantly evolving the programme and the new platform is testament to that. It will further enhance the support and training we are able to give our agent partners and strengthen the communication with them.”