Hebridean Island Cruises has joined Clia as an associate member to help build brand awareness among agents.
The partnership with the trade association will enable the line to have access to training events and networking opportunities at Clia conferences, plus the chance to launch online training to Clia agent members.
The line launched an online module to more than 4,000 agents, registered with Clia, in the last week of September, and plans incentives to encourage participation from the trade.
Hebridean Island Cruises operates 50-passenger Hebridean Princess which sails around the British Isles, Norway and France; and river ship Royal Crown.
The Royal Crown vessel sails on the Dutch and Belgian Waterways, the Danube, Rhine, Main and Moselle rivers.
Managing director Ken Charleson said: “Hebridean Island Cruises is always looking for ways to make more travel agents aware of its luxury brand, and being able to train thousands of agents using an online module is an effective way to do it.
“We are looking forward to developing our partnership with Clia over the next year and beyond.”
Clia UK & Ireland director Andy Harmer said: “This partnership will enable Hebridean to have access to Clia training events and will open the door to opportunities to network with our agent members.”