The Page & Moy Travel Group is making its Travelsphere brand available for travel agents to sell.
Head of sales Colin Wilson said the budget escorted Europe and long-haul specialist’s product would now join the group’s other brands, Page & Moy and Just You, in being available to the trade.
The move comes as the group targets double-digit growth for next year, following 20% growth in Page & Moy agency sales over the last year.
Wilson said: “Working with agents gets the brands out on the high streets and we see good racking exposure of our brands.
“We also tend to attract a higher-than-normal average selling price through the trade than we do in other channels and agents are helpful to us in topping up tours.
“They are also good for regional departures and where we have a good little regional miniple then we’ve had better distribution in those regions.
“Also, because we’ve rebranded as the Page & Moy Travel Group it would seem a bit odd if we were working with travel agents but not giving them access to all of our portfolio.”
Wilson said Travelsphere brochures, including Europe, Worldwide by Air and a dedicated Christmas brochure, would be sent to travel agents in the next couple of weeks.
He also reiterated the operator’s pledge not to undercut agents.