BBC Radio 1 DJ Scott Mills will be providing entertainment when MSC Cruises hosts agents on board giant new ship MSC Grandiosa.
The Meraviglia-Plus vessel is due into Southampton on November 12 for a showcase to 1,500 guests including 500 agents.
Mills, a Southampton native, will lead the celebrations during the overnight visit by the 6,334-passenger ship, the largest in the European line’s fleet.
MSC Cruises UK and Ireland managing director Antonio Paradiso said: “Following the overwhelming success of our MSC Bellissima event in March and the much loved performance by fellow DJ and pop star, Craig David, we are excited to welcome Scott Mills to the MSC Cruises family for what will no doubt be an exciting night of entertainment.
“It’s a pleasure to be back in the Port of Southampton with an even bigger ship that allows us to showcase the electrifying spirit of MSC Cruises and thank the dynamic UK and Irish cruise industry that has played such a big part in our continued growth.
“As with each celebrity collaboration, Scott Mills’ performance provides an opportunity to present cruise to a new audience and it’s these new audiences that are so important in increasing the popularity of cruise.”