Agents are being offered a £4 booking incentive on each Affordable Car Hire reservation made this month.

The promotion comes as the company releases low winter prices which lead in at £7 a day in Cyprus for rentals in November.

The global economic downturn has hit many of the UK’s favourite holiday destinations this year, resulting in some “unprecedented” low prices for car rental, according to the company.

Sample rates include £8 a day in Span and Portugal, £15 a day in Florida and £28 a day in Australia, including fully inclusive insurance.

Managing director Angela Day said: “I have worked in the car rental industry for over 15 years and never before have I seen prices as low as these.” 

To sign up for Affordable Car Hire’s agent incentive programme, agents should email or call 0845 9000 420