Monarch Travel Group has appointed Gary Anslow as sales director.
Anslow, who takes up the role on January 5, 2011, will be responsible for sales of Cosmos, somewhere2stay, Avro and river cruise specialist Avalon Waterways.
He joins from drinks giant, Diageo, where he has held a number of senior sales leadership roles. Previous roles were with PepsiCo UK and Scottish Courage Brands Ltd.
His appointment follows the restructuring of the Monarch Group and other senior level appointments.
Managing director for tour operations Hugh Morgan said: “Gary is joining us at an exciting time for our group. He has excellent skills which we feel will prove invaluable as we move forward our travel trade distribution strategy.”
Anslow added: “I’m delighted to be joining such a well established brand in the travel industry. I’m coming from a very different sector but excited to have the opportunity to add real value in such constantly changing and challenging times.”