Wizz Air UK will start a twice-weekly service from Luton to Tenerife tomorrow (November 16).
One-way fares start at £35.99 and the flights will initially operate on Tuesdays and Saturdays.
The service will increase to three times a week from December 12, with another flight on Thursdays.
Owain Jones, managing director of Wizz Air UK, said: “Many know Tenerife for its beaches, but as always, we want our passengers to discover unique and exciting locations around the island, off the beaten track.
“Tenerife showcases untouched sand, forest, volcanoes and mountains, all waiting to be discovered.
“We look forward to welcoming passengers on board our young, green and ultra-efficient Airbus aircraft fleet to explore the unspoilt hidden gems of Tenerife.”
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