Attraction Tickets Direct is to rebrand to AttractionTickets.com.
The ticket broker serves more than 400,000 customers each year from three source markets – the UK, Ireland and Germany and operates trade-only arm Do Something Different.
Oliver Brendon, founder and chief executive of AttractionTickets.com, said: “While theme park tickets remain a core part of what we do, we felt the time was right to drop the ‘direct’ from our name and move forward with our new look branding.
“Behind-the-scenes work on areas such as live calendar and pricing integrations with suppliers and mobile technology means we’ve expanded to become the go-to website for everything from Broadway show tickets to multi-attraction sightseeing passes in London, Paris or Rome.”
Brendon started the business in 2002 under the message of delivering “hard copy attraction tickets direct to the customer”. He said it enabled customers to “avoid queues in resort or redeem vouchers at the gate.”
Brendon said: “Some of the major theme parks and attractions, such as Walt Disney World Resort in Florida, still provide branded, tangible gate-ready tickets.
“But, as technology has evolved, we have invested in more innovative and sustainable ways to satisfy our customers’ needs – providing instantly available, mobile friendly and gate-ready e-tickets.”
The new branding coincides with an expansion into selling hotel and ticket packages at Disneyland Paris. The packages are being offered to direct-sell customers at the moment.
All the Disneyland Paris properties are on sale plus Les Villages Nature Paris. Bookings are made as hotel and ticket packages and come with early park entry and free on-site parking.