Virgin Voyages has reported a 30% increase in UK revenue during the wave sales period, driven by a 40% upturn in bookings for longer itineraries.
The adults-only line confirmed it had maintained momentum reported at the start of March, when it credited a shift to longer sailings and “pricing stability” for a 40% year-on-year increase in revenue.
Across all source markets, revenue was up 45% year on year during the wave period, while bookings for longer itineraries of between eight and 14 nights were 50% ahead of the same period in 2024.
Chief executive Nirmal Saverimuttu said: “These outstanding results show the incredible momentum our brand has built – driven by our travel advisors.
“The entire Virgin Voyages team couldn’t be more grateful. We’ve created this together, and we remain completely committed to making sure our partners are always appreciated, supported and rewarded for their trust in us and the journey ahead.”
Virgin Voyages is in its fourth year of operation, with its fourth ship Brilliant Lady due to join its fleet in September.
The line said it was building momentum on the back of a “significant” new-to-cruise customer base and a high repeat-rate of up to 60% on some sailings.
It also hailed its “nontraditional” marketing performance, adding: “As the world embraces Gen AI and LLMs (large language models) we are seeing significant growth for our brand in nontraditional spaces – we’ve witnessed a 200% increase in ChatGPT brand searches during Q1, demonstrating how our approach is driving meaningful engagement in emerging channels.”