The high cost of domestic hotel stays and the unpredictable British weather are being cited as reasons for people seeking to holiday abroad in summer 2011.
A poll of 1,000 people by online travel agency On the Beach reveals that 96% of British holidaymakers want to spend their summer holiday overseas in 2011.
This compares to 78% who took a foreign holiday this year.
The cost of domestic holidays is a major concern, with 81% saying that hotels are too expensive.
Other costs deemed too high by holidaymakers include the cost of attraction tickets (48%), nights out (48%), petrol (41%) and public transport (26%).
Overall, more than 70% of those polled said they believed a holiday in
But 35% said they would consider a holiday at home if the cost of the holiday was lower.
Two other key reasons why Britons will choose to holiday abroad are the unpredictable British weather (74%) and the simple preference of visiting other countries (55%).
On the Beach marketing director Alistair Daly said: “The results in this survey should be a wake-up call to all those involved in British tourism.
“Holidaymakers are not prepared to pay over the odds for their holiday, be that at home or abroad.
“However, clearly there are many people who would consider a holiday in
“On the Beach would consider adding domestic holidays to our product range if the prices were more attractive. Unfortunately, that is not the case.”